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local flowers

Wedding Flowers

From Field to Vase

We are passionate about flowers and pride ourselves on unmatched quality blooms, grown on our flower farm in Viroqua. We have over 5 years of experience in bringing gorgeous wedding flower arrangements to couples throughout Southern Wisconsin, and take so much joy in what we do. We can honestly remember the specific flowers we used in each wedding we've designed throughout the years - it really is that personal and memorable for us, and know how much more it is for you, which means we are committed to the highest quality, fresh cut flowers for your day.

We look forward to hearing from you and dreaming up a beautiful floral plan for your wedding!

How it works

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Our inquiry form is designed to help you communicate the details of your wedding so that we can best understand your overall style, colors and specific floral desires, and create a custom mood board for you to review. Share a link to your Pinterest board or email us as many inspo photos as you want! As many details as you can share at this point is so helpful in creating a custom plan for you.


Mood Board

Once we receive your inquiry, we get to work on your mood board and proposal, which give you a visual of what flowers, colors and types of designs we recommend to best bring your floral goals to life, along with price estimations. We are here to guide you through making the best decisions for creating a floral plan that fits in your budget and delivers on your dreams.


Partnership & Execution

Upon officially booking your date, we are your partners for all things floral in the months leading up to your wedding. While we'll have a plan in place at this point, we can work together over the months to fine tune specifics, and make minor adjustments to the flower plan as needed. Then on the big day, we deliver and install all floral pieces, from bridal party bouquets to arch installs and everything in between.

Check out some of our work

locally grown lisianthus and dahlia flowers

Local Flowers & Sustainable Designs

We generally hear from prospective wedding customers in the winter months, while we are still planning our  gardens. This timing is fantastic, as it allows us to understand when to sow the seeds of the specific flowers we will use in your wedding flower designs so that they have the best chance of being in bloom the week of your wedding. While working with biological systems means there are things out of our control (hello drought year!), we always have backup plans that include suitable substitutions for specific flowers, sourcing from other local flower farmers, and ordering in from trusted wholesale partners. Whenever possible with wholesalers, we request American-grown flowers to ensure your blooms have traveled the least amount of distance to get to you.

We are also committed to bringing you the most sustainable, earth-friendly floral designs, meaning we use compostable or reusable mechanics in bouquets and arch designs, like curly willow and chicken wire, as opposed to more ubiquitously-used flower foam, which is harmful for both you and the environment.

What People Say


Clare Schultz

"I had the best experience working with Sam, the owner of PennyCress Studio! Sam is truly talented and wonderful to work with! She exceeded my expectations for my wedding florals, and I am forever grateful that she grew and designed my wedding florals.

Throughout the entire process, Sam was incredibly detailed, thoughtful, and very responsive. She created a beautiful mood board and went through each flower that would be in the bouquets, the centerpieces, and etc.

It was so fun to work with Sam because it was completely stress free! Sam is crazy talented and all the flowers she grows are stunning. Before the wedding, Sam gave a tour of her beautiful flower garden. It was the coolest experience to be able to see some of the flowers she grew for my special day.

I would highly recommend Sam and PennyCress Studio for any flower needs!"
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Bailey Geiger

"I cannot recommend Pennycress Studio enough! The owner Samantha is kind, genuine, and truly talented at what she does. She took the time to really listen to exactly what I wanted for my wedding florals, then exceeded my highest expectations! The level of detail and artistry Pennycress puts into each arrangement shows just how much they care about providing the perfect florals for their clients. They were also very willing to work with my budget so I was able to get the exact flowers I was dreaming of for my wedding day. I am so grateful to have had Pennycress be apart of one of the most special days of my life and I will always cherish the beautiful photos of my flowers!"

Sarah Bergman

"Everyone was raving about the flowers. Gardening has been a huge part of Jon and I’s relationship and it was amazing to have flowers that we knew were grown near by. I planted pin cushion flowers with my first graders this year and cannot wait to show them pictures.
Again thank you and let us know how we can best support you in future endeavors. Would recommend you to anyone."
summer bridal bouquet with peonies

"I cannot rave enough about the floral Pennycress Studio designed for my wedding this past July. Sam and Dan are incredibly kind, thoughtful and talented. From the initial meeting on their lovely farm to the execution on the big day, it was an absolute pleasure working with them.


Sam is an incredibly gifted floral designer, and I loved that everything was grown on their farm. They were even able to make peonies happen for me in July!


The flowers were some of the most beautiful I've ever seen (and I spent years working as a wedding planner collaborating with some of southcentral Wisconsin's most impressive florists). Sam truly listened to what my husband and I wanted, and she never tried to upsell me or sell me on a different vision. But she was also honest about what was possible given the season and Wisconsin weather. And she happily took on a last-minute request, making our ceremony arch look fantastic!


I cannot say enough great things about Pennycress Studio. You will not regret choosing Sam as your florist!”

Rachel Tatge

"Everything about our wedding flowers were amazing! Samantha made our dreams a reality. She was super easy to work with and went above and beyond. I was at peace knowing she was taking care of all the flowers on our wedding day. The wild flowers exceeded my expectations! I will ALWAYS recommend Pennycress Studio."

Tori Huber

Bridal bouquet and bridesmaid bouquets at Fall Wedding at Pettibone Resort, La Crosse
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